Lesson 1: Understanding Your Audience

Explore the methods for gathering insights about your target audience, their needs, behaviors, and preferences. 

Lesson 2: Conducting a Competitive Analysis

Learn how to assess your competition, identify trends, and discover opportunities in your industry. 

Lesson 3: Identifying Market Opportunities

Gain skills to spot opportunities that align with your business’s strengths, helping you stand out in a crowded market. 

Key Takeaways:

• Learn techniques for understanding target audience behaviors, preferences, and needs. 
• Develop skills for conducting a competitive analysis and identifying market trends. 
• Identify opportunities in the market that align with business strengths and goals.